As a mother, I spend a lot of time thinking about the culture my son will grow up in. And lately, my analysis has been somewhat grim. The most pressing cultural issues seem like problems that I simply can’t address. I’m not a lawmaker, a psychologist, or a social worker. I’m the Chief Strategy Officer for a marketing and PR firm, and I struggle to keep up with the latest parenting research, much less strategies for saving the world.
I’m guessing many company leaders feel the same way. Our job is to generate revenue and grow our businesses—it’s somebody else’s job to fix America’s biggest problems, right?
But, it turns out, that’s not the right way to look at it. A growing body of research shows that the workplace is actually a realistic space to begin initiating cultural change.