Rikki writes.

Marketing, business, media, and their intersections


Corporate Culture

Want to Make the World a Better Place? Start By Being a Better Leader.

I originally published this piece on The Muse.

As a mother, I spend a lot of time thinking about the culture my son will grow up in. And lately, my analysis has been somewhat grim. The most pressing cultural issues seem like problems that I simply can’t address. I’m not a lawmaker, a psychologist, or a social worker. I’m the Chief Strategy Officer for a marketing and PR firm, and I struggle to keep up with the latest parenting research, much less strategies for saving the world.

I’m guessing many company leaders feel the same way. Our job is to generate revenue and grow our businesses—it’s somebody else’s job to fix America’s biggest problems, right?

But, it turns out, that’s not the right way to look at it. A growing body of research shows that the workplace is actually a realistic space to begin initiating cultural change.

Continue reading “Want to Make the World a Better Place? Start By Being a Better Leader.”

Wellbeing in the Workplace

Over the weekend I attended an event called Radical Wellbeing, hosted by Deepak Chopra and Danielle Posa.

I have an article forthcoming in The Muse about how changing our corporate cultures is the first step–and perhaps the most efficient method–of changing our national culture. It’s a bold statement, but I think it’s true. Approximately 96%(ish) of us spend most of our waking hours at a job, and the way employees feel about their work has a dramatic impact on their overall happiness and, consequently, how they behave in the world. If we want to make lasting change in our culture (less violence, more kindness)

I’ll write more about what employers and corporate leaders can do to promote wellbeing in the workplace in my article for The Muse, but for now I want to share a few key takeaways from the event.

Continue reading “Wellbeing in the Workplace”

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